Director/Camerman
  • Production Company producer: Doug Millington
  • Agency: Vermiion, Boulder CO
  • Creative Director - Paul DesRosiers
  • Agency Producer - Mallory Kate Potock
  • Director: Bob Carmichael
  • Production Company: Carmichael Photography
  • Alexa Camera Rental: GW Hannaway & Assoc. Boulder, CO
  • Gaffer: Chris Gerding
  • AC: Scott Daharb

Beforeplay.org is a statewide public education campaign to reduce unintended pregnancy in Colorado among people ages 18 to 29. Beforeplay.org is part of the public/private partnership between the Colorado Department of Public Health and Environment (CDPHE) and the Colorado Initiative to Reduce Unintended Pregnancy. The campaign is guided by the goal to normalize the dialogue around sexual health and encourage the conversation around pregnancy, birth control and STDs. Vermilion generated the concepts and scripting, as well as provided the creative direction for the TV spots, which were directed and shot by Bob Carmichael of Carmichael Photography.