capture your audience with carmichael’s innovative DSLR filmmaking concept
Maroon 5 – Story for Harlem Children’s Zone – 2009 US Tour
Director/Still Photographer: Bob Carmichael
Editor: Brad Wetmore, Wetmore Digital Arts
Creative director: Danny Delpurgatorio, Vitamin, Chicago
Producer: Fran Gaconnier
Production Company: Carmichael Productions, Inc.
Maroon 5 Japan Tour – If I Never See Your Face Again for Amnesty International
In 2008 Bob Carmichael created a new capture technique which he calls a PhotoGRAPHICvideo. Carmichael’s assignment was to cover a Maroon 5 tour but the coverage had to be done discreetly and solo. Necessity is the mother of invention. The question was: How to capture a fast-moving tour and their large-scale concerts without a crew and without sound? The task was maximum coverage and minimal footprint. The key was conceiving the action as a storytelling motion picture but doing it using only individual still images. No video was shot. This involved capturing scenes with rapid bursts of frames and creating transitions. Carmichael used a high ISO Nikon DSLR still camera along with a film capture medium format Hasselblad H1 camera kit using high-end Fujinon lenses for performance images. He then handed off those thousands of still images to his long-time collaborator and brilliant film editor Brad Wetmore of Swing Set Productions, Wetmore then turned his cut over to a team of TOP level graphic artists Limbert Fabian and Danny Del Purgatorio who used animation techniques and After Effects to further manipulate the images. The end result comes to life as a unique visual experience portrayed through sequenced photos and dynamic graphics, hence the name PhotoGRAPHICvideo. Carmichael’s technique proved to be a potent viral tool that generated hundreds of thousands of hits on the web for Maroon5.
In 2010 Maroon 5’s STORY video, won Seven Awards at the 31st Annual Telly Awards show under the category of online video. The STORY video photographed and directed by Bob Carmichael won in the following categories:
Silver Award – STORY Campaign – Not-for-Profit
Silver Award – STORY Music Video
Silver Award – STORY Editing
Silver Award – STORY Graphics
Silver Award – STORY Music Video/Concert
Bronze Award – STORY Videography/Cinematography
Bronze Award – STORY People’s Telly – Video
Congratulations to our great team:
Bob Carmichael – Director/Photographer
Brad Wetmore – Editor – Wetmore Digital Arts
Fran Gaconnier – Producer – 2 Dog Productions
Danny Delpurgatorio – Creative Director/director/writer – ATKLPLN
This novel technique can benefit your messaging. From corporations to the highest end of luxury family occasions, PhotoGRAPHICvideo dramatically captures events artistically and discretely. Request a private zoom meeting to view an example of our PhotoGRAPHICvideo technique as used to capture a lavish Capri, Italy journey that warranted both a hardbound book creation and video! Inquires are welcome, please contact Carmichael Productions, Inc. for more information about how a PhotoGRAPHICvideo can be applied to your subject or brand.